Hi, I’m zz (she/they),
i think about culture for a living,
and make it make sense for brands.
I’m a Ghanaian-American Strategist (Cultural, Comms, Content, Creative) based in Chicago. I help brands find the cultural through-lines that make stories stick across platforms, audiences, and the messy spaces in between. I've worked in strategy, creative, social, earned, and experiential—not because I can’t pick a lane, but because the best ideas never live in just one. ;)
I also run Sophistafunk Studios, where I work with Black-owned wellness and beauty brands on brand strategy, creative direction, web design, and social/CRM—building digital presences that actually feel like the people behind them.
When I’m not working, you can find me hanging with my daughter Dessalines, writing, traveling home to Ghana, re-learning the bass guitar, attempting to craft the perfect playlist, and streaming the latest.
zz.oforiatta@gmail.com
where i’m at
dir. of strategy @ current global • full time
dir. of marketing @ haven dental studio • fractional
founder @ sophistafunk studios • freelance
where i’ve been
creative strategy @ MAS • full time • 2024 - 2025
content @ intelligentsia • full time • 2022 - 2024
strategy @ kin • contract • 2023
content @ CHANI App • full time • 2021-2022
where i’m going
Always curious about what's next. If you are too, let’s chat.
zz.oforiatta@gmail.com
some brands i’ve worked with:
youtube • delta airlines • intelligentsia coffee • chani app • hanahana beauty • JBL • K-Y • general mills • goldman sachs • rue dix brooklyn • walmart • samsung • victoria’s secret: pink • african pride • courvoisier • def jam • downy unstopbales • google • ocean spray • bissell • applebees • snapshat • volvo