I think about culture for a living, and make it make sense for brands.

I’m zz, a Ghanaian-American strategist and writer based in Chicago. I find the through-lines between what people are doing, what they care about, and where brands can meaningfully enter the conversation. I’ve worked across strategy, creative, social, earned and experiential. Not because I can’t pick a lane, but because the best ideas rarely live in just one.