WORK
adidas originals x MAS
make effort impossible to ignore
Putting the work on display, literally.
cultural strategy • experiential
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youtube x vidcon x mas
every creator gets a gold medal
One shared world for creators at every stage of the journey.
STRATEGY • experiential
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downy unstopables x MAS
bissell x nyfw x current global
permission to make
a mess
Finding cultural currency in the messes of everyday life.
cultural strategy • pr
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chani app
make the cosmic personal
Making astrology useful, funny and deeply online.
social strategy • content
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WHAT SHE does
≠ WHAT SHE wants
A strategy shaped by the women it was meant to reach.