01 / project
DREAM
project,
btw!!ADIDAS ORIGINALS · 2026
LEAD STRATEGIST · CULTURAL + EXPERIENTIAL STRATEGY
MAKE EFFORT IMPOSSIBLE TO IGNORE.
A launch strategy for adidas Originals Sport that turned a cultural shift around visible effort into an experience built to be seen.
downy unstopables x MAS
WHAT SHE does
≠ WHAT SHE wants
A strategy shaped by the women it was meant to reach.
audience strategy • experiential
LEARN MORE →
2025
Smart Warehouse Retrofit →
this was one of my favorite parts. i love a cultural matrix :) “Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”
-- Recent Client
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